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For example, Spotify already offers on-screen display ads, and those become far more valuable if users are actively looking at their screens. Plus, the very presence of video on the app also breathes new life into existing ad formats. That’s a good sign that video ad formats and tools won’t be far behind.

Plus, many of the top US podcast advertisers, such as BetterHelp, ExpressVPN, and Squarespace, also regularly sponsor YouTube creators and have visual content ready to go.įor marketers looking for more standard ad spots: Spotify has a strong track record of rolling out podcast ad technology, such as dynamic in-stream ad insertion.

Video could help attract some of those viewers interested in visual content.įor marketers that use host-read ads:Sponsorships can be a lot more engaging in video podcasts, as hosts can give product demos or offer other visual aids.

While Spotify’s podcast listenership is on the rise, at 28.2 million, it’s still low compared with the 223.5 million monthly US YouTube viewers we expect for this year.

Adding video into the mix could make the format even more attractive for both users and marketers.įor Spotify users: Making video more ubiquitous on the platform could help Spotify draw in even the users who have less interest in audio-only content.